Planeta Feliz's Blog

NGO dedicated to help create a happier and sustainable world — one family, one community at a time.

1GOAL: World’s Biggest Lesson film

25 ideas para cambiar el mundo

The potential of emerging markets. The power of evolutionary psychology. The risk of the Gulf oil spill. In the June 4 issue of Forbes India 25 great minds pinpointed global problems and proposed solutions. After you read their proposals, leave a comment with your own world-changing idea. (We’ll publish the best ones.) Let the innovating begin.

http://www.forbes.com/2010/06/15/forbes-india-25-ideas-to-change-the-world-ideas-10_land.html?feed=rss_popstories&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+forbes%2FEZKq+%28Forbes.com%3A+Most+popular+stories%29&utm_content=Google+Reader

1Goal: Education for All

Hoy, día que dio inicio la Copa del Mundo, comenzamos 30 de días de videos de la campaña 1Goal: Education for All. Cada día vamos a estar colocando videos relacionados a esta campaña que busca que los mas de 72 millones de niños que no tienen acceso a educación la tengan para el 2015. ¡Únanse a nosotros en este llamado de educación para todos!

Twitter Best Practices for Nonprofit Organizations

1. Authenticity before marketing. Have personality. Build community.

Those nonprofits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work. Traditional marketing and development content is perfectly fine for your Web site and e-mail newsletters, but Web 2.0 is much more about having personality, inspiring conversation, and building online community. Nowhere is this more true than on Twitter. Relax, experiment, let go a bit… find your voice. Be authentic.

2. Be nice. Be thankful. Reply and Retweet!

Twitter is a great exercise in practicing Karma. The nicer you are to people in the Twitterverse, they nicer they are to you in return. The more you ReTweet (RT) others, the more they will RT you in return. And whether it’s Twitter, MySpace, Facebook or YouTube, if someone does something nice for you in the online public commons, it is always a good practice to send them a message of “Thanks… much appreciated!”. Kindness and appreciation will make you stand out from the others and makes an excellent impression.

3. Follow everyone who follows you if your goal is to have lots of followers.

This is a hard one for a lot of nonprofits. They want to keep their “Home” view clutter free and controlled and only follow a select few. But I say this often… “This time it is not about you, it is about them.” Web 1.0 communications is all about us and our messaging i.e, your Web site and e-mail newsletter. Web 2.0 is all about your supporters and their messaging. It’s better to create a personal Twitter profile in order to only follow those select few you are truly interested in reading, but if you are going out on Twitter behind your organization’s logo a.k.a. avatar, it is a mistake to not follow all your followers in return. Why?

1) Twitter is about conversation. You can’t have a conversation on Twitter if you are not following your followers. It is a one-sided relationship. 
2) They can’t message you on Twitter if you are not following them. 
3) Let’s face it… people on Twitter want to be followed. That’s what the site is about! How can you build community on Twitter if you won’t even take the first step by returning their follow?

Have a look around Twitter… you will see that those nonprofits with the most followers follow everyone who follows them. If you still don’t believe me, here’s the mathematical data that supports the 1:1 follow ratio.

4. Use “Favorites” to organize the chaos and feature your most important Tweets!

So, if you are going to follow everyone who follows your organization (which is hopefully thousands of people) then “Favorite” Tweets by those who you are most interested in reading and favorite your most important Tweets. The favorites option on Twitter is a simple, excellent tool to help you organize the chaos.

5. Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are.

Provide value to your followers, not chit-chat! It’s one thing to chit-chat about the weather, your headache, or how you need coffee to wake up in the morning on your personal profile on Twitter, but it’s quite another if you are active on the Twitterverse via your organizational profile. The messages you send reflect upon your organization. Example of what not to Tweet: “Such-and-such Nonprofit got stuck in traffic this morning. Ugh! I need coffee and a vacation… and I think I am getting a headache!” No one likes a whiner and this just makes it sound like Such-and-Such Nonprofit is not a fun place to work. People follow you because they want good content from your organization on subjects relevant to your mission. Make sure your Tweets provide value and are Re-Tweetable.

6. Don’t only Tweet your own content.

Twitter is a news source. Participate in news. Tweet articles or blog posts by your favorite newspapers, bloggers, or other nonprofits (yes… other nonprofits! Find allies, build relationships). If it is a good read or a good resource, it reflects well upon your organization that you Tweeted it. There is also a good chance you might get ReTweeted if the article is deemed timely and worthy by the Twitterverse.

7. Send messages, but not via auto-responders.

There are tools out there that will automatically message your new followers. Don’t use them. It’s Spam. It’s not authentic. It’s not human. It’s lazy marketing. I think this cartoon sums up auto-responders perfectly.

8. Don’t worry about those that “unfollow” you.

It’s easy to feel slighted when someone stops following you. What did I say? Did I do something wrong? Let it go. Who knows why they followed you in the first place. Give it no more than 3 seconds thought and then move on.

9. Limit your Tweets to 5 per day, and no more than 6!

I have been polling on Twitter and the Twitterverse has revealed that less is more when it comes to Tweeting. See poll results.

10. Twitter is what you make of it.

You get out of Twitter what you put into it. This is the same of all Web 2.0 social networking sites. Twitter is a fun, valuable tool that can drive significant traffic to your Web site (start watching your Web site referral logs!) and help build and strengthen your brand in the online world of Web 2.0, but just like Facebook and MySpace, Twitter requires time and energy to produce results. You get out of it what you put into it. If you do one Tweet a week, you will get the results of one Tweet. But if you Tweet 4 times daily Monday through Friday… you will get the results of 20 Tweets weekly.

Again, it’s about community building around your mission and programs. Just having profile on Twitter (or MySpace, or Facebook) does not magically produce any results. You have to work these profiles. Find the person on your staff who loves Web 2.0 and enjoys working the sites and/or find a marketing/pr intern from your local university that needs to do a senior project! If they are getting college credit, then you know they have to stay around for at least a semester. 🙂

11. Create an account on Bit.ly and track your Twitter referral URLs.

After you have created an account on Bit.ly, every website address that you shorten can be tracked. You can view stats on exactly how many people click the links you send out on Twitter in your Bit.ly account. This is a crucial best practice so you can track ROI and discover what content your followers are most interested in reading.

12. Poll your followers to increase participation.

Twtpoll.com is a free service that allow your to create polls with your Twitter ID (View Example Poll). Folks on Twitter love anonymous polls, especially if they are bit controversial. Polls often get ReTweeted which can be great exposure for your nonprofit. Also, keep in mind that the polls can be posted on Facebook, MySpace, Change.org, etc.

13. Be like the National Wildlife Federation – have many Twitter accounts!

The National Wildlife Federation was early adopter of using social media and they have a very good sense of how to use it effectively and where its going. They have Twitter accounts for numerous campaigns and encourage their staff to Tweet (View List of NWF Twitter Accounts). The more people Tweeting and ReTweeting about your organization, the better!

14. Tweet powerful stats related to your organization’s mission.

A surprising or shocking stat or factoid can be very powerful on Twitter because some people will be compelled to ReTweet the stat. Example: @gorilladoctors Only 740 mountain gorillas remain on Planet Earth. Sad, but true and definitely ReTweet worthy to animal lovers and activists.

15. Register your organization’s Twitter account with TweetMeme.

TweetMeme is like Digg, but with Tweets. Sign up for account and register your nonprofit’s Twitter profile. It takes less than a minute and you only have to do it once. From there on out TweetMeme will automatically compute and broadcast the number of times your article has been ReTweeted, and by whom. A simple idea that could be very powerful for your organization if one of your Tweets/articles moves up the ranks and becomes a featured Tweet.

16. Add TweetMeme ReTweet Buttons to your website and blog.

TweetMeme ReTweet Buttons are for website and blog publishers who want to encourage their audience to tweet their content on Twitter. If folks are logged in to their Twitter account, all they need to do is click the button once and the ReTweet is posted. Try it… scroll to the top of this page to see it in action!

17. Favorite Tweets to build partnerships and organize Twitter profiles.

FavStar.fm is a tool that allows you to see if any of your Tweets have been Favorited by others on Twitter. If you work in close partnership with other nonprofits, then Favorite one of their Tweets. Favorite your funders or donors if they are in Twitter. The Favorites function is also a great way to organize Twitter profiles that you want to mention on #FollowFriday and in future ReTweets!

18. Tweet inspirational quotes.

It never fails. Tweeting relevant and inspiring quotes from famous people consistently gets more ReTweets than any other Tweet. Use this best practices sparingly though. There is a thin line between inspriring your followers and annoying them them with too much mushiness [for lack of a better word]. One quote per week is a good starting point. Try it. Tweet: “Activism is my rent for living on this planet.” – Alice Walker

19. Repeat your most popular Tweets.

Tweets that you have posted in that past that received a lot of traffic and were ReTweeted many times may be worthy of posting again. People are on Twitter at all times of the day all over the world, so a Tweet you posted on Monday at 10am, for example, that was well-received can be posted again 10 days later on Thursday at 3pm. The Favorites function easily allows you to bookmark, if you will, your most popular Tweets for future re-posting. As a general rule, popular Tweets can be reposted 3-4 times over a period of 6-8 weeks without losing their initial appeal.

20. Use Lists to build relationships with donors, volunteers, partner organizations, etc.

In these early days of Lists (November 2009), most nonprofits are using them to help organize Twitter chaos. The Humane Society of the United States has created a list of partner humane societies. The AFL-CIO is organizing AFL-CIO Unions via Lists. And Nonprofit Daily is doing a great job of utlizing Lists to organize nonprofits. All very useful, but the Lists do not have a lot of followers and I don’t think they ever will. That is Twitter Listing 101.

The next step is to use Lists a little more strategically. Not just to organize your followers and partner organizations, but rather to create Lists that people want to be on. Make a donation. Get Listed. Become a Volunteer. Get Listed. Try to think about Lists that you can create that people want to be on. Also, make sure you give your Followers ideas on how they can help your organization by utilizing Lists!

21. Ask your followers to subscribe to your e-Newsletter and Mobile Lists.

Over the years I have been consistently surprised by how many people will subscribe to my e-newsletter or mobile list once asked on a social media site. But not until I asked. I have tabled a number of events over the years asking people to sign up for e-mail newsletters, and the number of subscribers I get from social media trumps tabling any day of the week. Example Tweets:

Text NONPROFITORGS to 41411 to receive text alerts (2-3 monthly) from Nonprofit Tech 2.0! Thanks!

Sending out my Web 2.0 Best Practices e-Newsletter on Wednesday. To receive a copy, please subscribe! http://bit.ly/2VeW7A

22. Use #hashtags strategically.

If you use hashtags too often, then you dilute their usefulness. If every one of your tweets has a hashtag, some people will question your intentions for using them. There is such a thing as hashtag spamming. In the case of hashtags, I am a firm believer in less is more. Decide on 1-3 hashtags for your nonprofits, and use them repeatedly.

23. Claim your organizations’s Give a Tweet profile.

If your nonprofit has a profile inside of Network for Good, then it has a profile on GiveaTweet.com. Many Twitter fundraising tools have come and gone, but GiveaTweet has some great tools and a lot of potential. Learn More: Three Reasons Why Nonprofits Should Give a Tweet

24. Create a Twibbon for your organization or Cause.

Twibbon.com allows you and others to embed a Twibbon over your avatar on Twitter. For example: 1) Support Breast Cancer Research. 2) PETA 3) Support Haiti. It’s fun, easy, and the Twitterverse likes them.

25. Use Trottr to record and broadcast short messages to your followers.

Trottr allows you to call a phone number, record a message, and then creates a short URL of the messages that can easily be Tweeted throughout the Internet. The possibilties are endless with this tool. Get creative, just don’t use it too often. use it strategically. Listen to my Trottr message!

26. Add your organization’s KEYWORD and SHORTCODE pitch to your Twitter Background.

Many nonprofits create custom backgrounds for their Twitter profiles to match their organization’s branding. Some list their organization’s website, blog, Facebook Page, YouTube Channel, etc. although they can not be hyperlinked. Additionally, and perhaps more effective, would be to add your organization’s KEYWORD and SHORTCODE pitch, such as: Text HAITI to 90999 to donate $10 the Red Cross! [Hint, Hint Red Cross]. For an axample, see the Twitter background @greenhouseintl.

27. Create and share custom backgrounds for your followers.

The organization Charity: Water has Twitter backgrounds available for download on their website for their supporters. @Pistachio is an example of a followers using one their backgrounds.

28. Use [STATS], [POLL], [PHOTO] and [VIDEO].

When Tweeting stats, polls, photos and videos make them more eye-catching and ReTweetable by adding [CAPS] at the beginning of the Tweet. For example:

[STATS] Twitter is Still Growing Rapidly :: Now more than 1 billion Tweets per month: http://bit.ly/bWyMwW

29. Go easy on the public “Thanks for the RTs!”.

Thanks for the RT. Thanks for the RT. Thanks for the RT. Boring. You don’t want your Twitter profile view to become overrun with monotony and smoozing. Use #ThankfulThursday or #FollowFriday to express public appreciation for RTs. You can also message them a “Thank You” directly. An occasional public “Thanks for the RT!” is fine, but everyday or a few times a week is too much.

30. Enable Tweet Location.

Under Settings > Tweet Locations > Check the box enabling Tweet Location. There are an increasing number of third-party Twitter tools like TwitPic and @2Gov.org that use geolocation to empower your Tweets to show up on numerous maps and Twitter tools. Enabling Tweet Location increases exposure for your organization.

31. Tweet on the go from your mobile phone.

Whether you are on Capitol Hill, at a conference, having a board meeting, attending a gala, or at a protest, you can Tweet live from events using m.twitter.com or Twitter smartphone Apps. Nonprofit Tweeters should think of themselves as reporters during these events.

32. Get professional training on how use Twitter!

Knowing how to use social media in your personal life is quite different from knowing how to use it professionally. Training is essential for launching and maintaining a successful social media strategy for your organization. Be sure to take DIOSA’s Webinar on How to Nonprofit Organizations Can Successfully Use Twitter and Twitter Apps.

Después del terremoto, la clase media haitiana lucha por no caer en la pobreza

Port-au-Prince, Haiti (CNN) — Ronide Baduel keeps a broken teacup tucked away for safekeeping.

One day, she will look at it, maybe even smile, and recall how life’s rhythms shifted with the earth in January.

She was unlike many of her Haitian compatriots who were barely squeaking by. She had everything: an education, a decent job as a nurse, a three-bedroom home she rented with her teenage son, who was in school.

But when the massive earthquake struck, Baduel’s house collapsed. For the first time in her life, she had nothing.

She ran through the streets clutching the hand of her injured son, following the crowd to Champs de Mars, a large plaza near the heavily damaged presidential palace.

She spent the first night sitting on a low concrete wall. In the morning light, she saw the panicked look in the faces of thousands of people and she thought the worst. “Life was done,” she said. “There was going to be no tomorrow.”

She was well-off. But a natural disaster had plunged her to the depths of poverty.

Earthquakes are not discriminating. Nor are the makeshift camps that sprouted all over the capital.

When CNN first met Baduel, just two weeks after the quake, she was sleeping on dirt, under a few sheets of plastic. She had managed to buy a black faux patent leather handbag in which she kept a few personal items: Shampoo. Soap. A change of clothes. And two wallet-size photos of herself and her son that she rescued from the rubble of her house.

There was nothing else in her tent.

“It was as though I had gone to hell,” she said.

Baduel did not know how to live in squalor.

It was not as though she had come from Cite Soleil, Port-au-Prince‘s biggest slum, where many people, even before the earthquake, slept under tarps or on the streets.

“It was harder for middle-class people like me,” she said. “It’s more difficult for those who had something before. I spent my money on my house, and the rest I saved for the future.”

Robbed of her privacy, she struggled to attain some kind of dignity.

When the private hospital where she worked, the Clinique de la Sante, reopened, she made sure to bathe there in the morning and then again before leaving for the night. There, she did not have to wash in public.

Days turned to weeks. Mornings, afternoons, nights — they were all the same in the tent city. Nothing to do but endure.

Baduel watched the people around her. They were survivors. They lived among flies and filth, but they fed their children and cleaned their tents. They made the most of what they had left: their lives.

She understood then that there was a God. And that she, too, had to give thanks that she was not crushed in the rubble and that her son’s injury was not life-threatening. She understood that life was not done.

At the end of March, after more than two months in the tent city, Baduel moved to her sister’s flat when it was deemed safe.

There, Baduel began to feel halfway back to having a proper existence. She has the use of a kitchen, a bathroom. When the city’s flickering electricity is on, she can even watch a bit of television.

She sleeps in a netted tent set up behind a locked gate in the front yard. It zips up tightly. Inside are fresh white linens.

In late April, when CNN caught up with her again, she could manage a smile, but anxiety still defined her face. She didn’t know yet how she would regain her life.

In Haiti, she says, there is no such thing as insurance. No one will pay her a cent for the estimated $20,000 loss in personal property.

She understands why impoverished people in the camps do not want to leave. There, at least, they have access to food, water and basic goods distributed by aid agencies. The wealthy fled the country or are able to sustain themselves otherwise. But for those in the middle, the struggle is particularly hard, Baduel says.

Last November, her ex-husband died unexpectedly. He used to help pay expenses for her son. To make matters worse, even private hospitals in Port-au-Prince are suffering because people are flocking to public ones for free service. Baduel’s monthly income, about $600 before the quake because she worked two jobs, has dipped to about $87, and rents are sky-high because of the demand for housing.

But she will never return to a tent and tarp encampment.

“Not me,” she says with defiance. “Never.”

She despised every moment at Champs de Mars but appreciates the way the experience changed her perspective on life.

“I probably spent too much money on making myself and my surroundings beautiful,” she says. She wants to say something else, but the words never leave her lips.

She hates that her future is so uncertain.

If nothing else, she will leave her job and the city in which she was raised and go to live with her father in the town of Jeremie in western Haiti.

She has already sent her son to live with another sister in Fontamara, away from central Port-au-Prince. She also sent the broken teacup there.

For now, she doesn’t need to look at it. She doesn’t need any reminders.

Facebook Best Practices for Nonprofit Organizations

1) Configure your Page’s “Settings” to allow more participation.

The ability to build community is essential in order to have a return on your investment (ROI) when using social networking sites, and you can’t build community on Facebook if you don’t allow your fans to participate on your Page. This will mean that you are going to have check your Page more regularly for rogue comments, but that is a small price to pay for increased community participation and ROI.

To allow maximum participation on your Facebook Page, go to “Settings” on the home view under the “Share” button and:

View Settings: 1) Default View for Wall :: Posts by Page and Fans
2) Default Landing Tab for Everyone Else :: Wall or Custom Tab 3) Auto-Expand Comments :: Check

Fan Permissions: Check :: Fans can write on the wall
Check :: Allow fans to post photos
Check :: Allow fans to post videos
Check :: Allow fans to post links

2) Use your organization’s logo as your Page picture.

Your organization’s logo a.k.a. avatar has never had more value than it does in the era of Web 2.0. People recognize your logo on Facebook on Twitter, YouTube, MySpace, Change.org, Flickr, etc. first, your organization name second. Make sure the use of your logo/avatar is consistent on all your social networking profiles.

3) Put “http://” before all Web sites in “Updates”.

“Updates” are similar to e-mails that you can send to your fans inside of Facebook. Make sure that you have the “http://” in front of all Web site URLs [such as http://www.wildaid.org] that you list in your Update so that the link is automatically hyperlinked so that individuals can visit the website with one simple click. You’d be surprised how few Page Admins know this little trick. People will not copy and paste http://www.wildaid.org into their browser for example, thus you are losing a valuable opportunity to increase your Web site traffic via Facebook Updates.

4) Ask your pre-April 2009 fans to opt-in to receive your “What’s on your mind?” Status Updates.

The best practice is no longer applicable.

5) Add and use the “Links” App.

The Links App allows you to add links to your Status Updates. The Links App comes with all Pages automatically. Don’t delete it and use it with every Status Update.

6) Ask questions to spark conversation and activity on your Page.

Facebook Pages were designed to inspire comments and thumbs up by your fans. A good strategy to increase activity on your Page is to pose questions in Status Updates. People will then reply answers on your Page giving it more dynamic, community-driven look and feel.

7) Add the “Causes” App for fundraising, but don’t just limit your organization to using Causes for Facebook fundraising.

The Causes App allows nonprofits to fundraise on Facebook. Your organization must be in GuideStar.org for you to be able to use Causes. Donations are processed by Network for Good and JustGive.org. The is a lot of potential with Causes for fundraising, but as of June 2009, the median gift through Causes is $25 and the vast majority of nonprofits have received no donations through Causes. In fact, on average you can expect 2 cents per Cause member. Also, keep in mind that Causes does not currently provide the e-mail address of donors to the nonprofit organization, so it will be tough to thank and further engage donors via Facebook Causes.

Therefore, don’t just limit your fundraising on Facebook to using Causes. Make sure you add the Static FBML App and use it to add a “Donate Now” button to your Facebook Page as well.

8) Add the “Notes” App and feature it as a Tab if your organization does not have a blog.

This Notes App essentially allows you to run a blog on your Facebook Page. Like a blog, notes are listed chronologically and fans can comments and give thumbs up. I use “Notes” to announce the “Nonprofit of the Month” on the Nonprofit Organizations Facebook Page and feature Notes as a Tab. Just in case you haven’t noticed, Tabs can be dragged and dropped.

9) Add the “Social RSS” App and featured it as a Tab if your organization does have a blog.

In general, I am not a big fan of automation/robot tools on social networking sites, but I make an exception when using RSS for your organization’s blog. The Social RSS App allows you to use RSS to automatically post your blog articles on your Facebook Page as a Tab. The best practice is to still post your individual blog posts as links in Status Updates, but if your want to feature your blog as a Tab, this App will do it for you.

10) Add the “Static FBML” App and learn basic HTML.

The Static FBML App is one of the most important Apps on Facebook. It allows you to add new boxes to your page that can include text, links and images as long as you have a basic working knowledge of HTML (View Basic HTML Tutorial).

11) Using the “Static FBML” App, add Web 2.0 Icons to your Page.

Thanks to Change.org, adding Web 2.0 icons to your Facebook Page has become as easy as copy and paste. 1. Login to your Nonprofit Account on Change.org, go to Admin Dashboard > Get HTML for Web 2.0 Icons. Insert the links to your various profiles on Twitter, MySpace, YouTube, etc. and then copy the code that Change.org automatically generates for you. 2. Then using the Static FMBL App, add a new box and then paste the Web 2.0 icons code and hit Save. The new Web 2.0 icons box will show up under your “Boxes” Tab. From there you can then “Move it Wall Tab” to have it show up on the home of your Facebook Page. See the Nonprofit Organizations Facebook Page as as an example.

12) Select a username that matches your organizations website.

In June 2009, Facebook started allowing Page Admins to select vanity URLs for Facebook Pages, such as www.facebook.com/nonprofitorgs. You need 25 fans to reserve a username. Grab your vanity URL ASAP at www.facebook.com/username if you have not already. Ideally it should match your organization’s website address or other social networking vanity URLs.

13) Add the Fan Box Widget to your website or blog.

To grab a Fan Box Widget, login as an Admin to your Facebook Page and under the logo on your home view you will see the link “Add Fan Box to your site”. On that page you can grab code for a widget that you can embed on your organization’s website or blog that will display the status updates on your Facebook Page, thumbnails of your fans, as well as a “Become a Fan!” button. If your organization is investing time and energy into building your Facebook presence, then a Fan Box widget is a must. See the Sierra Club website and the Children’s Defense Fund website for live examples of the widget.

14) Use the “Favorites” function to build partnerships on Facebook.

Each Facebook Page has a link under the logo on the home view named “Add to my Page’s Favorites”. Use this functionality to build and foster partnerships on Facebook. If a foundation recently gave your organization a grant and they have a Facebook Page, then “Favorite” them on your page and post a comment on their wall letting them know that you made them a “Favorite.” If your organization has numerous chapters throughout the country, then favorite each one on the Facebook Page for the national office. On the Nonprofit Organizations Facebook Page, I use the Favorites function to highlight the Nonprofits of the Month.

15) Have more than one administrator for your Page.

Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn’t a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.

16) Add a Twitter Tab to your Page.

Make sure you are logged into Facebook and designated as an Admin for your organization’s Facebook Page. Go to Involver’s App Gallery [You can install two of the basic Apps for free]. Click the Facebook Install button for Twitter. It will ask you to choose which Facebook Page you want to install the App. Select your page and then click the “Add Twitter for Pages” button. You will then be prompted to enter your name, email address, phone number, and Twitter User Name. All four fields are required.

Click “Save & Continue” and then “Continue to Fan Page”. The final step is to click “+ Add a new tab” on your Facebook Page, then Select “Twitter”. The Twitter Tab will automatically appear. You can then drag and drop your Tabs in the order you think it most important for your Facebook Strategy. Keep in mind that the default settings are that the “Wall” Tab is first, the “Info” Tab is second. [See the Involver Twitter App live]

17) Add a YouTube Tab to your Page.

Simply repeat the steps above! You will not be prompted to enter your contact information again, however you will be asked to enter your YouTube User Name (www.youtube.com/username) and whether you want only your uploaded videos or your favorited video displayed, or both. That depends on how you use your YouTube channel. Most organizations would likely only want their uploaded videos displayed. [See the Involver YouTube App live]

18) Drag and Drop your most important Tabs.

The default setting on facebook is that your Wall and Info Tabs must remain and be in the first and second position on your Page’s Tabs, but the remaining four Tabs can be dragged and dropped to feature your most important Apps. For the Nonprofit Organizations Page, I currently feature Twitter, YouTube, Notes and Links in my Tabs. A month from now I may move them around again. Keep your Tabs fresh and change them around every once in awhile!

19) Limit your Status Updates to one or two per day.

It’s a good thing that there is no way to sync Tweets to Status Updates on Facebook Pages or nonprofit organizations would be losing a lot of fans on Facebook. The fans of the Nonprofit Organizations Facebook Page have made it quite clear that more than one Status Update a day from your organizations, and you’re in the realm getting unliked, or at the very least “Hidden”. You can get away with two Status Updates a day as long as one is in the morning and the other is in the afternoon. The law of diminishing returns kicks in after that. View Poll.

20) Add the MyFlickr App.

The MyFlickr App will post your most recent additions to your Flickr stream to your Facebook Wall and News Feed. It is not done automatically though. You do need to update the App in your Page’s backend for the new photos to show up on your Facebook Page. This App is best for the Boxes Tab and simply for integrating your Flickr stream into your Facebook Wall and News Feed. Not recommend for a Tab itself.

21) Use TwtPoll to engage your fans.

Every once in awhile create a poll on TwtPoll and post it as a link in a Status Update. Most everyone now understands that successfully using social media for your organization means engaging your fans, followers, and friends. In addition to asking your fans to take the poll, ask them to share their thoughts on the issue of the poll in the Status Update thread as well. TwtPolls work great on Twitter too!

22) Add Share Buttons to your blog and website.

When it comes to communications on Facebook, 90% of the power is in the News Feed. The more often you can get your content to show up in the News Feed of your supporters on Facebook, the more ROI your organization gets from utilizing Facebook. Thus, integrate Facebook Share functionality into your blog and website by going to your Fan Page Home > Edit Page > Promote with a Fan Box (on the right) > Share (on the left) and then copy and paste the code. Such as:

Share

266

23) Link to the mobile version of your Facebook Page on your mobile website.

65 million people (as of November 2009) view Facebook on a mobile device monthly. That’s one out of 5 Facebook users. Half of those users view Facebook on a mobile device daily. Currently, few nonprofits have mobile websites, but that is going to change dramatically in 2010-11. DIOSA Communications is a firm believer that the Mobile Web is the next frontier in nonprofit communications.

Smartphones users can access Facebook through Apps, but the majority still access Facebook through a mobile browser. So, make sure that you link to the mobile version of your Facebook Page (m.facebook.com/nonprofitorgs) on your mobile website (www.nonprofitorgs.mobi).

24) Incorporate your Facebook Page into your e-newsletter.

The reality is that the vast majority of Facebook Pages by nonprofits (99.9%) do not go viral on Facebook. Only those with international brand recognition tend to go viral, such as NPR, Greenpeace International, and World Wildlife Fund (the top three nonprofit Pages by number of fans as of November 2009). For most other nonprofits, the big challenge is getting new fans and there is no magic formula for that.

The truth is you have promote the page to get new fans… a lot. In my experience, most of my new fans come from mentioning and asking people to fan the page in e-mail newsletters. And I stress “ask”. Some will fan the page if they see a Facebook icon in your e-newsletter, but most need to be prompted: “We only need 86 more fans to reach 1,000 on Facebook! Please help us reach our goal by becoming a fan!” The benefit is that if they do become a fan, then you have the ability to engage them daily on Facebook via Status Updates, whereas in an e-newsletter you can only engage them once every 7-14 days… depending on how often you send your e-newsletter.

25) Create Customized Tabs.

Advanced Facebook strategies requires advanced tech skills. If you know HTML and have a good graphic designer, then you can use the Static FBML App to create and completely customize Tabs on Facebook Pages. For example, the “Get Involved!” Tab on the Special Olympics of Northern California Facebook Page and the “Of the Month” Tab on the Nonprofit Organizations Facebook Page were created using the Static FBML App.

If you don’t know HTML and want customized Tabs for your Facebook Page, then you have two options: 1) Pay for a service like Sprout.com or Involver.com. Neither publish their fees online for customized Tabs which usually means they are too expensive for most nonprofits. It doesn’t hurt to ask for a nonprofit discount though. Many of these new services want exposure and buzz. 2) Hire someone who knows HTML and Facebook.

26) Create a customized Tab for your default Landing Tab.

When you click on Central Michigan University inside of Facebook it goes to a a customized Tab called Unleash the Power. First impressions are important on social media sites, and this page sends a clear message that CMU gets Facebook and is taking it seriously. Compared to other pages by universities of their size, they are definitely doing much better in terms of number of fans. My guess is that this strong first impression is making a significant difference in building their fan base.

Greenpeace International has also set their default Landing Tab to a customized Tab called Take Action. Definitely a best practice. The California State Parks Foundation gets even more creative with a Landing Tab called New Fan. Once you have created a customized Tab for your default Landing Tab, simply go into “Settings” on your Facebook Page and under “Default Landing Tab for Everyone Else” select the Tab you want for your default Landing Tab in the pop-down menu.

27) Link to the mobile version of your Facebook Page in text alerts.

Now that group texting is incredibly affordable for most nonprofits, launching a text alert campaign is essential. Send out a text alert asking your subscribers to “Fan” your Facebook page, but make sure you link to the mobile version of your Facebook Page i.e, m.facebook.com/nonprofitorgs. As of today (January 27, 2010), 65 million people access Facebook on mobile devices each month. You can bet a good number of your fans view your Status Updates on their mobile device(s). Those that aren’t yet will if you text them your Facebook Page!

28) Ask your Fans to “Suggest to Friends” on a monthly basis.

Post a Status Update and send an Update to fans asking them to suggest your page to their Facebook friends. Let them know that they can easily suggest your page by clicking the “Suggest to Friends” link just under your Page’s image in the left column. Inspiring your fans to help build your community is one of the easiest ways to quickly grow your fan base. Ask every month.

29) Integrate Facebook into your online donation “Thank You” web page and e-mail.

Most nonprofits direct online donors to a “Thank You” web page after they make a donation. Make sure you include a “Join us on Facebook!” pitch on this page, as well as in the “Thank You” e-mail that is automatically generated to online donors.

30) Ask fellow staff, board members and volunteers to regularly give Thumps Up and post Comments.

The News Feed on the Facebook Home has two versions: 1) Top News and 2) Most Recent. All Status Updates from Facebook Pages show up in the Most Recent version. Only Status Updates with 5 or more Thumbs Up and Comments show up in the Top News version. Thus, to increase your organization’s presence in the Top News Feed, ask fellow staff, board members and volunteers to regularly give Thumbs Up and post Comments. This will also help inspire your fans to get more active on your page. Please Note: “5” is a low guesstimate of Facebook’s mysterious News Feed algorithms. Sometimes is takes 5 Comments.

31) Promote your nonprofit’s Facebook Page on the Nonprofit Organizations, Non-Profits on Facebook, and Facebook for Good Pages.

Once a month or so, post a link to your organization’s Facebook Page on the walls of the Pages listed below. It won’t increase your fan base by large amounts, but you will get a few new fans from time to time… and maybe on Facebook’s radar:

www.facebook.com/nonprofitorgs www.facebook.com/nonprofits www.facebook.com/facebookforgood

32) Experiment with Facebook Advertising.

DIOSA Communications (me) recently ran a Facebook Advertising Experiment for Nonprofit Organizations. And while the experiment did not result in any new fans, it did make me a better Page Admin. Each organization is different. Your ad may work. One important idea that came out of the experience is a Google Grants-like program by Facebook for nonprofits. Thus, I created the Call to Action: Facebook Should Launch an Ads Grants Program for Nonprofits Facebook Page. Hope you become a fan!

33) Update your Facebook Note Box at least once a month.

Located directly under your Page image on the left side of your Page is a Note Box. Make sure you update this box at least once a month with content that is timely to your organization and interesting to your fans. It could be used to promote a new campaign, a powerful statistic, or a call to action. It’s also a best practices to use Bit.ly to link to website. See the Nonprofit Organizations Page as an example. You must have the “http://” in front of a link for it to work.

34) Rotate your avatar/profile image every couple of months.

The vast majority of interaction between your organization and your fans occurs in the News Feed, not on the home/Wall view of your Page. That’s why 90% of the power of Facebook is in your Status Updates. Rotating your avatar/profile image every few months could prompt your fans to visit the home/Wall view of your Page and Tabs (where you hopefully have donation and e-newsletter subscribe information). Just make sure that the various versions of your avatar/profile image include your logo. See EcoViva’s Avatars on Flickr as an example.

35) Integrate Facebook into your online petitions and e-mail advocacy campaigns.

If you are an advocacy organization that utilizes online petitions and e-mail campaigns, then make sure you add Facebook Share Buttons to all your online petitions and e-mail campaigns – both on the home page and the landing page (after a supporter has signed on). Also, on the landing page, add a plug to have the supporter “Like” your organization on Facebook. See the landing page for a Forest Ethics online petition as an example.

36) Add Google Analytics to your Facebook Page.

If you really want to know how many people visit your Facebook Page, then sign up for a free Google Analytics account. Next download FBGAT. Then follow the steps here to add the tracking code to your Facebook Page. Basic HTML knowledge is required.

37) Get professional training on how use Facebook!

Knowing how to use social media in your personal life is quite different from knowing how to use it professionally. Training is essential for launching and maintaining a successful social media strategy for your organization. Be sure to take DIOSA’s Webinar on How Nonprofit Organizations Can Successfully Use Facebook and Facebook Apps.

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